ROLE: FREELANCE DESIGN LEAD: Branding, Packaging, Web Design
Logo, Packaging, Product Photography, Website
"It needs to feel natural, active, adventuresome, healthy, and festive."
I designed a set of logos, product label, biz card, and website for a nutritious powder drink mix that doubles as a healthy mixer and a sports drink. After a consultation with the client, I customized the logo, typography & textures, directing the fruit photoshoot, writing copy, and digitally illustrating & retouching many elements for the project.