jen staggs
Visual + Product Design

Denim Label Branding



ROLE: ART DIRECTOR - Branding & Design
Custom Monogram Logo, Graphic Trim Package, Proof of Concept


Close collaboration with the founder / denim director to design a nostalgic monogram logo. With plenty of research on typography and monograms from the industrial 1800’s and executing a number of iterations, we landed on a final lockup to set the tone for the rest of the brand. And since the label was meant to applaud the founder's father's history as a police chief, the graphic trim package / mockups needed to do the same.