jen staggs
Visual + Product Design
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Denim Label Branding

CHIEF DENIM 

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ROLE: ART DIRECTOR - Branding & Design
Custom Monogram Logo, Graphic Trim Package, Proof of Concept

 
 

Close collaboration with the founder / denim director to design a nostalgic monogram logo. With plenty of research on typography and monograms from the industrial 1800’s and executing a number of iterations, we landed on a final lockup to set the tone for the rest of the brand. And since the label was meant to applaud the founder's father's history as a police chief, the graphic trim package / mockups needed to do the same.